Chip Taylor Communications



Subject: Voc. Ed.: Business/Career/Communications

Masters of Beauty Series

"Recommended! This beautifully filmed series documents six of the most famous names in the luxury goods business." -Library Journal
This series takes a close look at the beauty and fashion industry, spotlighting its most interesting personalities and showing how these people live and work. Viewers are taken Click for more

Dior

"A man with a great business mind who created the idea of franchising his name." -Library Journal
Dior. The name is seen in every major magazine and store that features fashion and accessories for women and men, as well as fragrances and fine jewelry. Named for its founder, it is a company that was named for one of the most legendary of all fashion designers, Christian Dior. Born in the seaside town on Granville, France in 1905, Christian grew up with a love for the Arts. After World War II, Dior was invited by a childhood friend to help revive a struggling clothing company, which led him to convince the owner, Marcel Boussac, the "King of Cotton," to finance a new couture house, the House of Dior, after which he rapidly became the most influential fashion designer of the late 1940s and 1950s, astonishing the world with what Harper's Bazaar coined, the "New Look," in 1947, reestablishing Paris as the center of the fashion world. A shrewd businessman, Christian also franchised the Dior name as a global brand across a wide range of products. He died in 1957; however, the spirit of Christian's genius has been kept alive by the Italian designer, Gianfranco Ferre, the Vietnamese photographer, Tyen, and the perfumer, Maurice Roger, as Dior today remains one of the largest and most famous luxury goods' business in the world. 02/09DE JSCA 30 min.





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