Chip Taylor Communications



Subject: Voc. Ed.: Business/Career/Communications

Masters of Beauty Series

"Recommended! This beautifully filmed series documents six of the most famous names in the luxury goods business." -Library Journal
This series takes a close look at the beauty and fashion industry, spotlighting its most interesting personalities and showing how these people live and work. Viewers are taken Click for more

Cartier

"Recommended. Can be enjoyed and studied by all who are interested in ultimate beauty, artistry, and perfection. Cartier remains, in the words of King Edward VII, the King of the Jewelers, Jeweler of the Kings." -EMRO Review
"Recommended. Well done. Shows how Cartier made the transition from dealing with a wealthy elite to adding a line of well-made products that were affordable to a larger market." -Library Journal
Cartier. Diamonds have their 3 "Cs"; Cartier watches have their 3 "Ps": perfection, precision, prestige. Today, Cartier International is a gigantic multinational organization known throughout the world of fashion for its elegant watches, as well as its beautiful line of jewelry and luxury products; however, the story all began with Louis Cartier (1875-1942), the French businessman who became famous worldwide for his elegant and extravagant designs in watches. This documentary offers a fascinating look at the evolution of the company, which dates back to 1874. Here we see the company's success relied not only on creating a diversity of prestigious products, but also in developing a concept which opened the market formerly reserved for a small elite. Louis' passion for pocket watches helped popular the timepiece around the world; then his son, Alfred, and grandsons, Pierre, Jacque and Louis, worked together in the family business to turn Cartier into a brand name. 02/09DE JSCA 30 min.





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